Skip to main content
Menu
Product
Solutions
Integrations
Resources
How it works

From vendor file to reseller, sales channel, and purchase order

The full journey, step by step. Most vendors publish their first clean catalog within days of signup — with a one-on-one onboarding call included on every plan.

  1. Create your company account Sign up, set your company profile, and invite teammates with owner, admin, or member roles. Secure email-code login — no passwords to leak.
  2. Add your brands and partners Set up the brands you sell and the resellers you work with — invite partners directly, or let them find you on the public marketplace.
  3. Upload or connect a catalog source Drop in the files you already have or connect an automated feed. The same source can power multiple catalogs.
  4. Map and normalize with AI AI reads your columns and maps them to a clean schema. You review and approve once — the mapping is saved for every future file from that vendor.
  5. Validate data and images Import rules standardize values, catch bad rows, and flag what's missing. Bulk-uploaded images match to SKUs automatically.
  6. Review and approve See what an update will change before it lands. Approve products for publishing, and roll back changes that shouldn't have happened.
  7. Share catalogs with resellers Assign each partner the right catalog with Catalog Rules — their pricing, their products, your MAP data included — downloadable as Excel or JSON, with API access and FTP delivery where configured.
  8. Publish to your sales channels Send approved products to your connected storefronts and feeds. Readiness checks run first; SKU-keyed publishing keeps listings updated, never duplicated.
  9. Receive and manage purchase orders Resellers turn catalogs into orders at their approved pricing. You acknowledge, deny, or mark fulfilled — every order keeps a durable snapshot and its own thread.
  10. Collaborate and stay in sync Questions live on the work — orders, access requests, direct messages. Updates flow to every reseller and channel automatically as your source data changes.
Watch it in action

Prefer to watch? Follow along on video.

Short tutorials, one screen per video — from your first spreadsheet upload to a published catalog your resellers can use. Free on YouTube, no account needed.

Use the playlist icon in the player to jump between tutorials.
Browse all tutorials

What that looks like in practice

Demo previews with sample data — the same surfaces you'll use day to day.

Purchase Orders

Create, send, and track purchase orders on one timeline.
Sample data
PO Number Vendor Date Total Status
PO-2026-0453 Demo Supply Co. May 28, 2026 $12,450.86 Acknowledged
PO-2026-0455 Sample Goods Ltd. May 19, 2026 $8,760.00 Fulfilled
PO-2026-0456 Example Brands Inc. May 15, 2026 $6,328.90 Pending
Explore purchase orders →

Chat & Tasks in Context

Stay aligned with your vendors and partners — right on the work itself.
Sample data
  • Alex (Demo Reseller) Product
    Can you confirm the price for SKU DEMO-00123? It looks different from the vendor file.
  • Maya (Demo Vendor) Reply
    Updated — the correct price is $9.99. Please review.
  • Task Resolved
    Price review for DEMO-00123 completed and closed.
See collaboration tools →

Channel Readiness

Illustrative
Shopify Ready 96%
WooCommerce Ready 100%
Magento Ready 92%
Adobe Commerce Ready 86%
Reseller A Ready 74%

Related written guides

You won't do this alone.

Every plan includes a one-on-one onboarding call — the founder personally walks you through mapping your first file, setting Catalog Rules, and inviting your first resellers. No catalog file at all? We'll build your catalog for you.

See it with your own catalog.

Start a 14-day free trial, or request a demo and we'll walk through it together.