Structured JSON feeds for modern storefronts and apps
Custom storefronts, mobile apps, and integration middleware want structured data, not spreadsheets. InventaCloud delivers your published catalogs as clean JSON — shaped by each catalog's rules, complete with pricing, inventory, images, and status, and always reflecting your current data.
How JSON delivery works
- Catalog is the source Feeds are generated from your published catalog — after mapping, cleanup, and validation, never from raw vendor files.
- Rules shape each feed Each catalog's rules apply its products and pricing, so the JSON a reseller pulls already reflects the terms of the catalogs assigned to them.
- Consistent structure out Predictable keys and clean values — the fields your schema defines, including images, price roles, stock, and status.
- Stays current Feeds reflect the live published catalog, so consumers pull fresh data instead of caching stale exports.
Why teams use it
Predictable structure, clean values, and stable field names — the feed your storefront team asked for instead of the CSV they tolerated.
Each reseller's JSON carries their pricing and product set — no post-processing to strip products a partner shouldn't see.
Price and stock changes land in the published catalog and flow straight into the feed — no export schedule to babysit.
Pull JSON on demand from the portal or fetch it programmatically with scoped API keys for fully automated syncing.
Capabilities
Good to know
Portal downloads use the reseller's authenticated session; programmatic access uses scoped API keys that can list catalogs and fetch catalog rows — and nothing else. Keys are issued and revoked per workspace.
There's no separate 'JSON sync' to schedule: the feed is a view of the published catalog. When imports or overrides change the catalog, the next fetch returns the updated data.
Works together with
Common questions
Who typically uses the JSON feed?
Resellers with custom storefronts, teams feeding middleware or PIM-adjacent systems, and developers building on the catalog — anywhere structured data beats a spreadsheet.
Does the JSON include images and inventory?
Yes — image references, inventory quantities and restock information, pricing by role, and discontinuation status all travel in the feed alongside core product data.
Can I fetch JSON automatically instead of downloading it?
Yes. Scoped API keys allow automated fetching of catalog data for syncing into your own systems — see the API integration for details.
Build one catalog that works everywhere.
Start a 14-day free trial and see it working on your own catalog — onboarding call included.