Standardize catalogs from every brand you carry
Twelve brands means twelve file formats, twelve naming conventions, and twelve update schedules — and dealers who expect one coherent catalog anyway. InventaCloud absorbs each brand's format at the door, normalizes everything into central product records, and delivers dealer-specific catalogs with dealer-specific pricing out the other side.
The distributor's format tax
You don't have a data problem. You have twelve vendors' data problems, delivered monthly.
One vendor sends 'PartNo', the next 'SKU_CODE', the third a PDF — and your team translates all of it, every cycle.
Brand A refreshes weekly, Brand B quarterly, Brand C when they remember — your combined catalog is always part-stale.
Cost from the brand, margin by dealer tier, MAP where it applies — maintained in formula spreadsheets nobody dares touch.
Each dealer needs their assortment in their format at their price — multiplied across every brand you carry.
Normalize once, deliver many
Each brand's file gets its own saved AI mapping — so what they send lands as standardized product records with consistent fields, pricing roles, and images. Catalog Rules then generate the dealer-facing side: each dealer's assortment, at their tier's pricing, downloadable as Excel or JSON with API access and FTP delivery where configured — always reflecting each applied update. The format tax gets paid once per brand.
The distributor workflow
- Multiple brand files in Each vendor's files — uploaded directly or delivered through FTP where configured — keep their own saved mapping.
- One standardized catalog Normalized records with consistent naming, attributes, price roles, inventory, and discontinuations across brands.
- Dealer-specific rules Assortments, tier pricing, markups, and exclusions computed per dealer by Catalog Rules.
- Delivery and orders Dealers pull portals and feeds in their format and order through the catalog at their prices.
The standardization toolset
Every card links to the full detail page.
Distribution operations, handled
Inventory files, price updates, and discontinued lists stay scoped per brand — twelve vendors' updates never cross wires in one catalog.
Cost roles from brands plus tier markups on each dealer catalog — the pricing spreadsheet becomes Catalog Rules that recompute when updates are applied.
A brand phasing out a line flags it once; every dealer carrying it sees the date in their portal with time to react.
POs come back through the catalog at each dealer's tier pricing with durable snapshots — no re-keying, no price disputes.
Brands refresh on their own schedules; catalogs rebuild after supported updates are applied, and every dealer's portal view, next download, and feed reflects the combined result — latest update date included.
Dealer engagement analytics show which brands and products your network actually pulls — signal for the next vendor negotiation.
Common questions
Do our brands need to change how they send us data?
No — that's the point. Each brand's format gets its own saved mapping on first import; after that, files they send — uploaded directly or delivered through FTP where configured — enter the same import workflow with the saved mapping applied.
Can different dealers get different assortments of the same brand?
Yes — assortment is a Catalog Rule. Dealer A can carry a brand's full line while Dealer B sees only the categories you've assigned them, each at their own tier pricing.
How do dealers actually receive their catalogs?
However their systems work: a browser portal with live pricing and stock, on-demand Excel or JSON downloads, and API access or FTP delivery where configured — all generated from the same normalized catalog.
Keep exploring
Twelve brands. One catalog operation.
Start a 14-day free trial — map your messiest brand first and watch it normalize, onboarding call included.